Recently described by The Times as a "viable alternative to cosmetic surgery," the "acupuncture facelift" is a non-invasive procedure designed to treat fine lines and wrinkles, as well as improving the overall appearance of the skin. The TV programme "Ten Years Younger" has brought it to the forefront of public attention, although facial rejuvenation acupuncture has been performed for thousands of years in China.

Said to be the secret beauty weapon of a number of A-list stars including Madonna, Gwyneth Paltrow and Demi Moore, Facial Rejuvenation Acupuncture is a cheaper and safer alternative to Botox and cosmetic surgery. The procedure can help reduce under eye bags, crow's feet, jowls and wrinkles caused by ageing and stress.

In a session lasting around 50 minutes, very fine, sterile needles are inserted into acupuncture points on the face which boost circulation, help the lymphatic system drain away toxins and stimulates the production of new collagen. Needles are placed strategically to tighten sagging muscles at the jaw, neck, and smile lines. The needles are gently stimulated by an electrical current and treatment concludes with a face massage using Liz Earle intensive moisturiser.

The overall effect is to increase blood flow, the skin tightens and becomes smoother in appearance, fine lines may be entirely erased, deeper lines reduced, and bags around the neck and eyes firmed.

Other positive side effects of the treatment include stress reduction, removal of sinus congestion, and a reduction in acne.

Specifically after treatment you may notice:

• More radiant skin

• Disappearance of fine lines

• Smoothing of deep lines

• Fading of age spots

• Help reduce frown lines

• Tightens the pores and brightens the eyes

• Help lift sagging skin, puffy or droopy eyelids

Facial Rejuvenation Acupuncture is far less costly than cosmetic surgery and it's safe, virtually painless and has no side effects or risk of disfigurement. Unlike surgery that may have an extended recovery period with swelling and discoloration, there is no trauma with Facial Rejuvenation Acupuncture. While it cannot reshape your nose or chin, it is a more subtle rejuvenation that takes years off the face safely and naturally while improving overall health.

Studies published in the International Journal of Clinical Acupuncture showed that of 300 test cases who received facial rejuvenation, 90% showed results after one course of treatments.

A course of treatments in Facial Rejuvenation Acupuncture usually consists of 10 weekly sessions. Following the initial course of treatment, maintenance sessions can prolong the results for five to ten years.